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Strengthening Communities: 2014 Impact Report
Urban Strategies is a unique organization that acts as the non-profit arm of a residential developer. The organization goes above and beyond the confines of a typical developer. They re-build communities with PEOPLE in mind by improving the physical AND human infrastructure of urban communities through workforce development, education, health and wellness initiatives, among others.
Urban Strategies contracted with MC to help them communicate the impact—social and economic impact—of their services in the communities in which Urban Strategies works.
To view the report in its entirety, click here.
Copywriting: Meaghan Carabello
Design: Brielle Killip of Blue Linen Creative
Photographers: David Cerven, Andy Berry, Adrienne Battistella.
We're excited to announce that Goodwill Industries of Denver just received a prestigious award for its 2013-2014 Annual Impact Report: A Magical Place Called Goodwill.
MC Marketing & Communications was contracted for this job and created all of the content! We're not only proud of our work, but we're proud of Goodwill and their long-term social impact on Colorado. View the report in its entirety here.
Contact me today to create your next award-winning annual report!
There definitely is such a thing as under-communicating; businesses do this frequently. Their failure lies in either not identifying relevant stories to tell to their audiences, or it's a product of simply getting too "busy with our business." They are the ones who are lost in the minutia of communication, not dissimilar to this crowded bulletin board.
Over-communication can happen, but I believe we fear this more than it is actually a reality. If you communicate CORRECTLY and across all of your channels and networks, a repetitive message can be very effective. We frequently worry that we may "bombard" our customers or potential customers with the same message, producing negative results. One of the most important things to protect in a business relationship is the trust of our followers and fans. Finding this gentle balance - or "sweet spot" of communications is a fine art.
Contact me to discuss some of the myriad ways we can work together to define a clear, creative message AND get that message out in the right way, producing positive results.
I recently had the pleasure of working with Vicom, Inc. to help one of their clients with a social media strategic plan. A great Denver non-profit, MazelTot.org, wanted to streamline their social media channels, unify content, and do it in a very strategic way. MazelTot.org seeks to connect young families to Jewish life in Denver and Boulder. They partner with local Jewish organizations to create one place for young families to access many opportunities to get involved with the Jewish community.
It was a fun project! Our challenge was to try to create "one voice" on social media, even though we have many volunteer parents who were running a variety of social groups through MazelTot.org and Facebook, and creating events for a variety of geographical areas. We also created some standards and guidelines for making sure the content we were sharing with parents on social media were in line with the values and standards of MazelTot.org. PLUS, we recommended a few opportunities that they were not yet connecting with their audiences, like having a Pinterest page, for instance.
They now use my strategic social media guide and suggested posts/tweets/status to engage with all of their audiences.
Check out their new Pinterest page: http://www.pinterest.com/mazeltotfamily/
I recently completed the Annual Impact Report for Goodwill Industries of Denver. This report is intended to showcase not only the success of the Goodwill retail thrift stores, but it also shows the true IMPACT they have on the community and its employees through its career development programs. It was a data-intensive project, but I also had the pleasure of profiling some truly inspirational stories of success of Goodwill program participants.
We really wanted to have the reader feel like they were sitting down to read a great 'feel good' story, so we conceptualized a design theme around vintage children's books - of which you may find in a Goodwill store. I had the opportunity to connect with MANY Goodwill stakeholders to get their data and take on how the organization has had impact in the past year.
We ended up telling a story about environmental, societal, and economic impact - it was quite the project! I hope you like the final product: www.goodwilldenver.org/report.