It was a fun project! Our challenge was to try to create "one voice" on social media, even though we have many volunteer parents who were running a variety of social groups through MazelTot.org and Facebook, and creating events for a variety of geographical areas. We also created some standards and guidelines for making sure the content we were sharing with parents on social media were in line with the values and standards of MazelTot.org. PLUS, we recommended a few opportunities that they were not yet connecting with their audiences, like having a Pinterest page, for instance.
They now use my strategic social media guide and suggested posts/tweets/status to engage with all of their audiences.
Check out their new Pinterest page: http://www.pinterest.com/mazeltotfamily/