Strategic Marketing and Communications | Content Development | Social Media Strategy & Management
MC Marketing & Communications
  • Home
  • Contact MC
  • Work
  • Clients

Utilize your best resource - your customers - to tell your story!

1/17/2018

0 Comments

 
Picture
Case studies are somewhat of a nerdy passion of mine. I love getting to know a business through its customers' experiences and translating those experiences into strategic communications. Plus, I guess I just enjoy talking to people! This profile/case study was for Green House Data, a provider of cloud, colocation, and green data centers. Green House Data is customer-centric and very good at what they do, AND they have a strong commitment to sustainability and responsible business practices. Green House Data encourages its employees to volunteer and they are always looking for opportunities to support nonprofits. You've got to love clients you can truly get behind! 
Picture
0 Comments

Sharing the impact: growing people's potential for nearly 70 years

10/23/2017

0 Comments

 
Picture
In 1948, Joseph and Elizabeth Calabrese were told there was no place for their sons, Larry and Donald to live or learn. So, they created Laradon - the very first school for individuals with disabilities in the Rocky Mountain Region.
Today Laradon continues to provide individualized services and support to children and adults with developmental and intellectual disabilities. Through education, community living, employment opportunities, and behavioral supports, Laradon helps individuals exceed expectations and participate in the life of their community.
Each individual is supported to grow and engage with their community while prioritizing their interests, goals, and unique abilities. They are true examples of person-centered thinking and support. The 2016-2017 Annual Impact Report shows the profound impact Laradon programs have had on the lives of these amazing individuals, their families, and the community at large. It was an absolute pleasure getting to know all of these individuals featured!
Design by Blue Linen Creative. 
​Read the full report here >>>> 

0 Comments

CLIENT LOVE: Help repair Laradon, a nonprofit dedicated to serving individuals with disabilities

5/11/2017

0 Comments

 
Picture
On Monday, May 8, 2017, the Globeville neighborhood was hit by a massive storm that led to high-powered winds and large-sized hail. Laradon, a nonprofit organization that has been serving children and adults with developmental disabilities in the Metro Denver area for 68 years, saw such significant damage on its campus that they had to close the school and adult programming for the week. Amid all of the destruction, hope was restored thanks to an outpouring of community support. The Denver Police Department, the Colorado Elks Association, and countless others came out to help clean up the site. 
Though insurance will cover the lion’s share of the repairs, the organization has significant financial burdens, including loss of revenue. With 90 skylights broken, water damage was a major problem and the roofs of 17 of its buildings need to be replaced. Contractors working with Laradon estimate there will be 2 to 3 million dollars in damages and it will take up to 5 months to complete. If you are interested in donating to help with the recovery effort, you can support Laradon at www.classy.org/campaign/repair-laradon/c130156.
I am so impressed with this nonprofit and the desperately needed services they provide to enable individuals to "live without limits" and thrive. I'm so happy to be supporting them!

0 Comments

Everybody has a story to tell...

1/11/2017

0 Comments

 
Picture
A while back, I had the pleasure of working for Parker PR to help support their PR efforts for a geothermal heating and cooling system manufacturer. One of the greatest things about my job is to get to learn about myriad topics of study... who knew HVAC could be so interesting!
We wrote case studies that the organization used for marketing materials, customer acquisition, and in response to RFPs. It was truly fascinating work!
Take a look to see how this company helped create sustainable, LEED-certified buildings that met the needs of the client and the community. Go on... read them here. I dare you. Oh, and here is an article about the same project.
No matter your industry, don't forget that you have a story to share. CLICK HERE to start telling yours today!
0 Comments

Begin 2017 with thoughtful donor outreach

1/4/2017

0 Comments

 
Picture
From social media to the coffee shop, from email to snail mail, there are so many opportunities to acquire, grow, and cultivate people who can be ambassadors and financial supporters of your cause. 
Do you have a cultivation plan in place for 2017?
Does it involve an integrated, creative, and innovative approach?
If you're ready to hit the START button, contact MC to find your voice and rallying cry!
The individuals you serve will thank you for it. 
0 Comments

So much more than what's in store

12/1/2016

0 Comments

 
Picture
You probably know Goodwill for its network of retail stores throughout the country, but did you know that with that revenue they provide life-changing community programs in the area of workforce development?
Goodwill Industries of Denver believes that the communities they serve are better, stronger, and more sustainable because Goodwill is there. This annual impact report details Goodwill’s efforts to empower and sustain our future workforce, our economy, and our environment. Together with their partners, donors, and shoppers, Goodwill is able to create lasting, positive change for more than 27,000 Coloradans in need. I am so proud to work with them.
CLICK HERE to read the full report>>

0 Comments

It comes down to the Power of One

3/18/2016

0 Comments

 
Picture
Picture
All nonprofits are in constant search of new ways to illustrate their impact and effectiveness. It's important for their credibility and to ensure further partnerships and funding to keep serving individuals in need.

Urban Strategies, a nonprofit based in St. Louis, Missouri, approached MC to help illustrate that they are in the business of helping real people thrive. This is what we discussed when I recently created content, in partnership with Blue Linen Creative, for their an annual impact report. 

More than 26,000 individuals
served in 28 communities,
12 cities,
across 9 states,
over the past 39 years...

These are the numbers that define Urban Strategies’ impact across the country. However, what is the notion that drives all of their work? They believe that it takes just ONE person to create powerful change. 

​Click here to see the online version of the report and here to see the full report PDF. 
0 Comments

RMCAD in the news: press coverage

12/28/2015

0 Comments

 
Picture
It's been an awesome 9 months working with Rocky Mountain College of Art + Design, providing social media and media relations/PR support. I'm looking forward to sharing even more great stories and campus events for this innovative college in the coming year. In my humble opinion, RMCAD produces some of the best arts-focused community events in the Denver area - and many are free and open to the public. They have created a campus community that feels like a family and students have the opportunity to learn from talented change-making artists who also exhibit themselves. It's been a pleasure.
Check out their press page for an overview of our work together.
Click here to read the Denver Business Journal's coverage on RMCAD's new Bachelor of Arts Degree in Business for the Creative Industries.
0 Comments

Communicating with data

11/25/2015

0 Comments

 
Picture
Working with Goodwill Industries of Denver is always an adventure. I mean that in the best of ways... I work with a great team of creative designers and many Goodwill executives who gather extensive data to report. This year, we had the opportunity to document this crazy adventure in the Goodwill Field Guide: a Tool for Workforce Development - OR - the organizations' 2014-2015 Annual Impact Report.  We've created this guide to workforce development to demonstrate all of the work that goes into creating community change. 
Let me know if you are looking to communicate impact and influence through data and statistics. 

0 Comments

Annual Report: conscientious community redevelopment

3/16/2015

0 Comments

 
Picture

Picture
Strengthening Communities: 2014 Impact Report
Urban Strategies is a unique organization that acts as the non-profit arm of a residential developer. The organization goes above and beyond the confines of a typical developer. They re-build communities with PEOPLE in mind by improving the physical AND human infrastructure of urban communities through workforce development, education, health and wellness initiatives, among others.
Urban Strategies contracted with MC to help them communicate the impact—social and economic impact—of their services in the communities in which Urban Strategies works.
To view the report in its entirety, click here.

Copywriting: Meaghan Carabello
Design: Brielle Killip of Blue Linen Creative
Photographers: David Cerven, Andy Berry, Adrienne Battistella.

0 Comments
<<Previous

    Meaghan

    Strategist, writer, and media consumer...
    owner of MC, Inc.

    Archives

    October 2017
    July 2017
    May 2017
    January 2017
    December 2016
    March 2016
    December 2015
    November 2015
    March 2015
    June 2014
    January 2014
    December 2013
    October 2013

    RSS Feed

Powered by
Photo used under Creative Commons from Lordcolus
✕